When you hear someone mention that they are in marketing, what do you think they do exactly? What does “Marketing” mean and what kind of jobs are their in the marketing field. When someone says they are in Marketing there are a number of specific jobs they could be referring to. Marketing jobs are varied in their type and structure, so if you think marketing is something you might enjoy doing, you should consider what that can encompass. Here are a few of the more common marketing jobs you may see in your job search.
Some marketing jobs refer to account managers, which are sometimes called account executives. They generally are the point person for specific client accounts. As an account executive, you would be helping clients form strategies to market their businesses as well as implementing those strategies for them. You might also me known as I consultant to the clients. They come to you when they need things done. You get those things done for them. You need to have good people skills in order to me an account manager. This is obvious since you will be dealing with people all the time. But what if you don’t like to deal with people?
Luckily marketing jobs aren’t always about dealing with customers. You could be a product or brand manager as well. For such marketing jobs you would be responsible for creating strategies and marketing publicity for physical products or brand names. You would probably gain understanding of the market for the product and target niches and specific sects of the market. There would of course be an account manager who deals with the client. But your jobs is simply to focus on marketing and not customer relations.
Sometimes marketing jobs have weird sounding names like MarCom manager. As stang as it sounds this job, though, is important. Generally, in this role, you would be responsible for the direct marketing strategy for a company or in some cases a product. You would also create materials and organize the entire marketing program from scheduling, budget to implementation in terms of the communication side of things. This job demands experience in the whole cycle of marketing.
Then there are marketing managers. In this, perhaps the most commonly referred to of marketing jobs, you would be in charge of all activities and decisions in the marketing department of a company. You would be required to communicate, organize, analyze, and manage all at the same time. Plus you would be ultimately responsible for the people who work for you. You are, after all, their boss. This job role demands years of experience in all forms of marketing roles. Typically you would have be promoted up the ranks of all other job roles to get here.
As you can see, marketing jobs are varied, but offer something for everyone. There’s a job for every type of person, whether you like dealing with people or not. By understanding just a few of the more common jobs out there for those in marketing, you can get an idea of where you should be looking and what might work best for you and your skills.